Abstract
The present study examines how Human Resource Analytics and Artificial Intelligence (AI) serve as critical pathways for advancing evidence-based decision-making in Human Resource Management (HRM). It highlights the transformative role of analytics and AI in improving the accuracy, transparency, and strategic value of HR decisions, while enhancing employee outcomes and overall organizational performance. Drawing on data from 62 HR professionals, business analysts, data scientists, and AI specialists selected through convenience sampling, the study employs an exploratory and descriptive design to assess current usage patterns, challenges, and the extent of adoption of HR analytics and AI tools.